So, we’re a few weeks away from the release of the iPad and here we go with the good old DRM fight again!
Here is my comment on the issue:
Two comments: First, as long as no other “viable” user experience and business model as the one proposed by Apple is available out there they will continue delivering and driving the market with this unique touch of “user centered design”. They’ve done it several times with the iPod, iPhone / iTouch and now the iPad should be no exception.
They’re good at what they do because the USER exists in their world and it’s a fundamental part of the equation.
At the end of the day, don’t blame Apple for that blame the lobbies, congress, copyright law, the majors, the publishers. Apple is good at listening and hearing its users. DRM providers only listen and hear MPAA, RIAA and lobbies. By refusing to innovate and consider creative alternatives, the whole market is doomed and people continue looking at DRM as a Restriction technology instead of an Enabler. Re-thinking creatively DRM is possible. Think about it! Most users aren’t criminals. There’s no need for military grade security. DRM doesn’t curb those that it should. User Experience is Key, put the user back where he belongs: in the driving seat, not in the trunk shoving it whatever suits best the big stakeholders. There’s much much room for improvement, fun times ahead, check it out.
DRM can be fixed (it’s technical and we’ve got plenty of extra smart people), I’m not sure about the majors though (it’s not technical and …) Time will tell but will it be before or after they go belly up ?