Coincidentally, as the report on Internet policy by Frank La Rue is just out, expressing “deep concerns” about “graduated response” and disconnecting users from the Internet (explicitly referring to France HADOPI and UK Digital Economy Act 2010), France is launching another communication campaign with a set of Pathetic clips going live this month and la new Label called “PUR” standing for “Promotion des Usages Responsables” (promotion of responsible uses).
I just don’t get it! Not only has the campaign cost over 3 M € for communicating on a law that is increasingly being recognized as going against a fundamental human right, but much worse : this is a deceptive message playing on negativity instead of the initially planed positive communication as pointed out by Numerama.
Several fun remixed deviated PUR labels have already appeared, check them out on Google Images among the original ones. Some are really creative!
There is urgency in addressing these global issues in a responsible and sustainable way.
Jean-Henry Morin 
